SIXT expands sponsorship program with Vixens deal
New rental car brand SIXT Australia has expanded its sports sponsorship portfolio through a deal with the Melbourne Vixens Super Netball club.
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Mardi Gras and Sydney WorldPride secure two more pourage partners
The Sydney Gay and Lesbian Mardi Gras has signed two important sponsorship supply deals which will introduce Perth craft brewer, Little Creatures and Treasury Wine Estates, become partners.
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Shaw and Partners upgrades Brumbies sponsorship and renews Supercars deal
Perennial multi-sport sponsor, Shaw & Partners, will enter its second year with the ACT Brumbies by upgrading to a major sponsorship. The company has also extended its Supercars deal with Erebus Motorsport.
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Melbourne Victory renews Asahi and launches sponsor-backed design promotion
Asahi Beverages has renewed its sponsorship of the Melbourne Victory A-League club and will remain the club’s official non-alcoholic beverage partner for the upcoming season.
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Mobil 1 extends Walkinshaw Andretti Supercars sponsorship
Walkinshaw Andretti United has confirmed Mobil 1 will remain as its co-major sponsor until the end of the 2023 season, taking the relationship to 30 years.
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Western Force renews Harvey Beef and set to announce a new principal partner
The Western Force Super Rugby franchise has renewed key sponsor Harvey Beef in a restructured deal for the upcoming Super Rugby Pacific competition.
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NERF Big Bash activation claims success, despite Covid challenges
Sport and entertainment agency, Prism says NERF’s first Big Bash season sponsorship achieved strong results, despite having to navigate the Covid protocols that afflicted the season.
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Melbourne Stars partners remain loyal despite COVID impacted Big Bash
The Melbourne Stars BBL franchise has wrapped up a sponsors’ forum following another pandemic interrupted Big Bash League. According to club general manager, Blair Crouch, sponsors were satisfied the organisation managed the challenging season as well as possible.
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Tickford Racing launches youth-focused campaign with Tradie
Leading Ford Supercars team, Tickford Racing is looking to maximise the youth appeal of Australian clothing and lifestyle brand Tradie, which has stepped up to become the major sponsor of the Tickford Mustang to be driven by Jake Kostecki this year.
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Decathlete Dubler becomes face of alcohol free beer
Olympic decathlete, Cedric Dubler, has signed one of his first major sponsorships, becoming the face of Zero+ Sports Beer.
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