Swimming Australia appoints new commercial chief
Swimming Australia has appointed experienced sports marketer, Jodie Hawkins, as its new general manager of commercial and marketing.
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SportBible signs first sponsorship with Eels NRLW
Independent online publisher, LADbible has signed a deal with the Parramatta Eels to sponosor the club’s NRLW squad.
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Melbourne Rebels sign their largest ever sponsorship
Global non-bank lender, Ebury, has struck its first Australian sports sponsorship deal by becoming the major partner of the Melbourne Rebels Super Rugby franchise.
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Optus signs new sponsorship with Sydney Mardi Gras, WorldPride and Queer Screen
Optus has signed as a sponsor of the Sydney Gay and Lesbian Mardi Gras, Sydney WorldPride 2023 and Queer Screen with the new deals coinciding with the launch of its LGBTQIA+ employee network called Express Yourself.
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New WSL production deal sees SEN assist with sponsorship sales
The World Surf League has restructured some of its live broadcast production through a new partnership with Sports Entertainment Network that will see the diversified sports marketing business assist it securing new sponsors.
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Sponsorship News Podcast – Adam Hodge Gemba
As the end of summer approaches, we thought it would be timely to look back on some of the big plays in the sponsorship game over recent months.
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QBE expands Sydney Swans principal sponsorship to cover inaugural AFLW squad
Insurance company QBE has expanded its sponsorship of the Sydney Swans and will be the inaugural principal partner of the club’s AFLW squad.
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Publicis appoints former Telstra sponsorship exec to lead sport and entertainment division
Publicis Groupe has appointed former Telstra sponsorship executive, Will Koukouras, as the new national director of sport and entertainment for Australia and New Zealand.
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PURA milk sponsors Adelaide United community programs
Bega Dairy and Drinks has signed a deal with the Adelaide United A-League club that will see the PURA milk brand become its new community partner.
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New jersey branding position helps Western Force win lucrative sponsor upgrade
The Western Force’s gamble to use a new branding position on its jersey has delivered for the franchise, with global tire company Goodyear renewing and expanding its partnership.
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