Transport for NSW launches summer campaign
Transport for NSW has launched its summer campaign supporting its Cricket NSW partnership.
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Valour Sport expands Super Netball apparel portfolio
Australian clothing company Valour Sport is the new apparel partner of the Queensland Firebirds Super Netball League team.
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Swimming Australia bolsters 2020-21 profit despite sponsorship and broadcast transitions
Swimming Australia has posted a $1.3 million profit for the financial year ending June 30, 2021 despite a $2.6 million reduction in sponsorship revenue and shifts in its sponsorship base.
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Jacob’s Creek stumps up T20 WC campaign with Brett Lee
Wine label Jacob’s Creek has launched a global campaign to support its sponsorship of the International Cricket Council with an above-the-line campaign dubbed ‘Call stumps on beer’ featuring Australian cricket legend Brett Lee.
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Macarthur FC signs first Asian sponsor in crypto exchange JPEX
Japanese crypto exchange JPEX has signed a deal to become a category partner of the Macarthur FC A-League club.
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Motorsport Australia continues aggressive commercial push
The governing body of Australian motorsport, Motorsport Australia has continued its aggressive push into the commercial market, announcing a multi-year sponsorship with Supercheap Auto.
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Marnong Estate signs with Melbourne Victory
Winery and hospitality venue, Marnong Estate has become a premium partner of the Melbourne Victory A-League club.
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SP Tools expands grassroots motorsport reach with Porsche program
Australian brand, SP Tools has expanded its commitment to grassroots motorsport with a new deal with Porsche to provide a young driver pathway from karting into circuit racing.
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Nurofen signs three-year Careflight deal
Reckitt Health Australia, through its pain relief brand Nurofen, has signed as a sponsor of not-for-profit CareFlight in a deal that mainly leverages its pilots.
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No sponsor unrest around Djokovic controversy, says Tennis Australia
The media furore around Novak Djokovic’s deportation from Australia on the eve of the Australian Open has not led to angst from event sponsors, Tennis Australia has told Sponsorship News.
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