Specialist motorsport website Speedcafe’s recent reader survey examined the influence that partners of the Supercars series have on fans. It showed that they are largely loyal to the sponsors that back their favourite team.
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Tennis Australia has welcomed renewals from Rentokil, Initial and Bondi Sands along with a change of focus from Emirates as the Australian Open got underway in Melbourne.
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The South East Melbourne Phoenix NBL club has signed its first digital partner with consumer electronics accessories company OtterBox joining the its sponsor roster for this season.
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One of the most prolific sponsors in the crypto currency sector, Crypto.com has become a major sponsor of the Australian Football League, effectively shutting out any further exchange deals in the code.
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The Formula 1 Australian Grand Prix has appointed Heineken as its new naming rights sponsor for this April’s return event, taking over from previous major sponsor Rolex.
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Watch brand Casio Edifice has become a sponsor of the Sydney FC A-League club.
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Energy specialist Hello Solar has extended its sponsorship of the North Melbourne AFL club for two years.
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Crypto exchange BTC Markets is aiming to capitalise on more females getting involved in cryptocurrency with a sponsorship of Australia’s number two women’s tennis player, Ajla Tomljanović on the eve of the Australian Open.
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The Team Sydney Supercars team has been bought Peter Xiberras, owner of its major sponsor and will be renamed PremiAir Hire Racing.
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Payment services company VisionPay has become a major partner of the Adelaide 36ers NBL club.
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