The Western Bulldogs AFL club has posted $10.1 million in commercial partnerships revenue during 2021 including a new rear-of-guernsey sponsor, to end the period in profit for the eighth consecutive year.
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The World Surf League has expanded its Australian streaming, pay TV and free-to-air broadcast deals in 2022 and will release a new Apple TV+ docuseries created by the company that produced F1: Drive to Survive.
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Jinding, TFH, Infosys, Steelers Club and Paynter Dixon in new deals
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The Dolphins has inked a five-year deal with Lion beer brand XXXX, as commercial interest in the new-for-2023 team gains momentum with many organisations looking to capitalise on the opportunities opened up with a second NRL franchise in Brisbane, the team’s chief executive told Sponsorship News.
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The NSW Waratahs Rugby Union team has bolstered its business-to-business sponsorship network through signing merger advisors, Succession Plus as a new major partner heading into the 2022 Super Rugby Pacific season.
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The Western United A-League club has signed hospital and aged care centre operator Mercy Health as its official healthcare provider.
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The head of the Publicis Group Sport and Entertainment (PSE) division in Australia, Ashley O’Rourke, has announced via LinkedIn that he will leave the agency after a near three-year stint.
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Fast-food franchise KFC has expanded its sport sponsorship program by signing as a major partner of the Wests Tigers NRL club.
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Specialist non-bank lender, RedZed has renewed its sponsorship of the Melbourne Storm making it one of the most significant partners in the club’s history.
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The AFL has partnered with Virgin Australia to launch AFLConnect, an online networking platform that will encourage the 1350-plus organisations that sponsor the sport and its clubs to form closer business relationships.
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