Ned Whisky will run a unique activation for its Bathurst Kelly Grove Racing sponsorship, releasing a special blend whisky that has been matured to the sound of one of the team’s Mustangs circulating the track.
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The two leading Ford Supercars teams - Dick Johnson Racing and Tickford Racing have used this week’s Repco Bathurst 1000 to unveil a series of new partnerships, while Toyota has ramped up activation around its Gazoo Racing performance arm in Australia.
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Specialist employment law firm, Workplace Law has joined the Adelaide 36ers NBL team as coaches partner and will gain access to the club’s coaching team for client and staff seminars and leadership courses.
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Bathurst’s horsepower festival generally brings with it a number of fresh sponsorships and activations. Sponsorship News has done a quick roundup of the key Bathurst moves.
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NBL club the South East Melbourne Phoenix is the latest professional sports organisation to reject gambling sponsorships after signing a deal with Victorian Responsible Gambling Foundation.
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Health insurer, HCF has renewed its sponsorship of Netball Australia and will continue to be the organisation’s official health insurance provider for another year.
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Supercheap Auto has released a comical Bathurst 1000 digital campaign - dubbed “Supercheap Auto’s 1000 Bathurst sponsorships” in response to rival Repco taking the naming rights to Australia’s biggest motor race.
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The departure of Jeep as co-major sponsor coupled with not making the top eight after a premiership year has seen a slight reduction in Richmond Football Club’s sponsorship revenue for 2021, however revenue from its outside football business interests was almost back to 2019, pre-COVID levels.
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Self-storage provider National Storage has renewed its sponsorship of the Brisbane Broncos NRL club and will continue to back the club’s men’s and women’s teams for another three years.
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Telehealth brand Pilot has sponsored the Cronulla Sharks NRL club in a deal that completes the club’s kit sponsorship roster for the 2022 season.
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