Liberty Financial has signed as naming rights sponsor of the rebranded A-League Women’s competition, taking over from Westfield as the main sponsor of the women’s professional football league in Australia.
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The Melbourne Renegades BBL team has finalised a deal with Sony Pictures that will see it promote the upcoming release of the new movie, Spiderman - No Way Home.
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Tennis Australia has posted a net deficit of $75 million for the financial year ending September 30 on total revenue of $358 million for the period.
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Truck and car rental business, Budget, has become an official partner of the West Coast Eagles AFL club.
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Hyundai has renewed its sponsorship of the Brisbane Lions in a deal that could see the club draw the ire of some of its hardcore fans.
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The Geelong Cats AFL club has bounced back after a difficult 2020 to post an increase in most key metrics and is now debt free, despite eliminating gambling revenue during the year.
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Online checkout start-up, Fast, has entered the Australian market and will promote the brand with a new sponsorship of Shell V-Power Racing/Dick Johnson Racing.
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IT and communications services company, Comwire IT, has expanded its portfolio of sport sponsorship by signing a new deal with AusCycling, formerly Cycling Australia the governing body for cycling sports in Australia.
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RedZed Lending Solutions has expanded its sports sponsorship program through a new two-year deal with the Hobart Hurricanes BBL team.
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Hospitality group Accor’s vice-president marketing and customer experience, Nicolas Gronier has told Sponsorship News that access to stadium event ticketing and money-can’t-buy experiences were the key benefits of its sponsorship of Sydney’s Stadium Australia.
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