Nippy’s renews Adelaide 36ers sponsorship
South Australian fruit juice maker Nippy’s has renewed its sponsorship of the Adelaide 36ers NBL team.
Read moreMore latest news - page 484
Accor grabs naming rights to Stadium Australia
Hotel operator Accor has become the new naming rights sponsor of Stadium Australia.
Read more
New deals for Blues, Wellington Phoenix, Melbourne Victory, JackJumpers and Melbourne City
New deals for Blues, Wellington Phoenix, Melbourne Victory, JackJumpers and Melbourne City
Read more
Sponsorship and marketing increases contribute to Essendon profit
Essendon Football Club has posted an adjusted operating profit of $1.2 million with strong increases in marketing revenue, plus the re-signing of Fujitsu as co-major sponsor, contributing to the result.
Read more
Sharp Extensive IT expands AFL sponsorship program
Office equipment supplier Sharp Extensive IT has signed its second AFL sponsorship, joining Collingwood as its AFLW coaches partner.
Read more
AFL Grand Final ranks as favourite sporting event: survey
New research from market research company, YouGov, shows the AFL Grand Final was most frequently cited by Australians as their favourite sporting event.
Read more
Crypto traders enter NRL and Australian GT
The Gold Coast Titans and a leading Australian GT racing team are the latest organisations to sign deals with cryptocurrency traders.
Read more
Commonwealth Bank leverages women’s sport sponsorship with summer campaign
Commonwealth Bank has released a new summer campaign that features its women’s sponsorships, including its new deal with the Australian national women’s football team, The Matildas.
Read more
Responsible gambling message gaining traction with new Western United deal
The responsible gambling message is gaining traction around Australia, with the Victorian Responsible Gambling Foundation’s “Love the Game” initiative signing another partnership with the Western United A-League club.
Read more
Nielsen consolidates data sets into new benchmarking tool
Nielsen has launched a new client engagement platform called Stadium that it says provides a robust and comprehensive benchmarking tool for the sports marketing sector.
Read more