Foodland renews Crows deal into third decade
South Australian supermarket chain, Foodland, has renewed its sponsorship of the Adelaide Crows AFL club for a further three years.
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Rebel sport becomes a SportWest partner
Sporting goods retailer rebel has become a sponsor of SportWest, the peak industry body for sport in Western Australia.
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The Dolphins look set to announce major sponsor this week
NRL newcomer, The Dolphins club is understood to be on the cusp of announcing its inaugural major sponsor, some 16 months out from the team playing its first match.
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My Muscle Chef appoints new marketing lead
Ready-made meals brand, My Muscle Chef, has appointed experienced marketeer, Liam Loan-Lack, as its head of marketing.
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The Melbourne Cup goes virtual through unique ZED RUN partnership
The Victoria Racing Club (VRC) has released details of a unique partnership it has with digital horse racing game ZED RUN that will see the production of a virtual equivalent of the iconic race as well as a variety of online activations.
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Corporate network referral helps build Sydney FC sponsorship program
Property developer Billbergia has become a sponsor of the Sydney FC League club and will receive branding on the sleeve of the A-League club women’s jersey as well as back of shorts on all Sydney FC Youth Academy playing kits.
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Cricket Victoria BBL teams continue strong run of sponsorship signings
The commercial team at Cricket Victoria has announced a new major sponsor and a key renewal for its Big Bash League teams in the lead up to the 2021/22 season.
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Everlast enters the NBL through 36ers deal
Everlast Sports Drinks has become the official sports beverage, water and powder supplier of the Adelaide 36ers NBL club.
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Wanderers finalise second co-major sponsor
Turner Freeman Lawyers has become a co-major sponsor of the Western Sydney Wanderers after expanding its deal with the A-League club.
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Titans upgrade MyPayNow to principal partner
Wages fintech company MyPayNow has upgraded its sponsorship of the Gold Coast Titans NRL club to principal partner.
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