Rugby Australia lands new back-of-jersey Wallabies deal
Santos has renewed and expanded its sponsorship of Rugby Australia, stepping up to become a full partner of the Wallabies.
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Terry Reader becomes Dolphins NRL CEO
Experienced sports administrator Terry Reader has become the CEO of the NRL’s new team, The Dolphins, as the club starts to assemble its senior management team.
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nib refocusses sponsorships toward health
Health insurer nib’s recent sponsorship upgrade with the Richmond AFL club is part of the company’s strategy to focus its sponsorship portfolio into activities that promote improved health outcomes.
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Piper-Heidsieck to remain as champagne of the Australian Open
Champagne brand Piper-Heidsieck has extended its partnership with the Australian Open and will continue as the official champagne for the tennis tournament for the next 3 years.
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Melbourne Victory business program helping build sponsor base
The Melbourne Victory A-League club’s business network is helping the club build its sponsor roster, with CoachNick Business Coaching expanding its partnership as well as the Victory’s new deal with Dutch communications company Bundeling, which becomes the app partner of the Victory in Business corporate program.
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Canterbury of New Zealand ends Warriors NRL deal after 13 years
Apparel provider, Canterbury of New Zealand has ended its long-term deal with the Vodafone Warriors NRL club with the brand looking to expand promotions outside of sport on its other lifestyle clothing ranges.
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Richmond secures new joint-major backer in expanded nib deal
Insurance company nib Group has restructured its partnership of the Richmond AFL club to significantly increase its sponsorship spend with the Tigers.
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Major women’s sporting events instrumental in raising profile: YouGov research
New research by YouGov Sport says that major global events such as the FIFA World Cup (2019), Rugby World Cup (2017) and T20 Cricket World Cup (2020) were instrumental in rising the overall profile of women’s sport.
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iiNet renews major Hawthorn sponsorship
The Hawthorn AFL club has renewed internet company iiNet as major sponsor for a further three years.
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Allhomes sponsorship geared to drive awareness with trade partners and the community
Allhomes will measure the success of its new sponsorship of the ACT Brumbies super league franchise by looking at the interactions it has with its trade partners and through the level of community engagement generated by the deal.
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