The Essendon AFL club headquarters and training facility near Melbourne’s airport will become the new home for the Western United A-League club which could open the door to further collaborations between the teams.
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Following on from the 2020 management restructure of M&C Saatchi Sport and Entertainment, the agency has announced that Krystyna Frassetto will be promoted to managing director.
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RACV Solar has signed as a major partner of the Melbourne Renegades WBBL squad.
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Increasing collaboration between Golf Australia and the Professional Golf Association of Australia is helping bring a wider range of sponsors to the sport, says PGA of Australia commercial director, Michael McDonald.
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The ACT Brumbies have signed real estate advertising website Allhomes as its official membership partner.
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Experiential marketing agency, Imagination has appointed digital contact specialist, Cyril De Baecque, as its new production director of digital content in its Sydney office.
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A paradigm shift in the way Paralympic athletes are viewed in the commercial market has surged after the recent Tokyo games according to an industry expert.
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Cricket Australia has released its 2020/21 annual report which shows a small deficit of $151,000, a significant recovery on last year’s deficit of $45 million.
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Mitsubishi Electric has renewed its sponsorship of the Western Sydney Wanderers A-League club for a further three years, while the club’s former co-major sponsor appears to have downgraded its sponsorship for the upcoming season.
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Kitchen appliance company Belling, has renewed its sponsorship of the Melbourne Stars WBBL squad and has cited the franchises smart use of content as a reason for renewing.
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