Awareness surge in sponsorship market for Paralympians after Tokyo
A paradigm shift in the way Paralympic athletes are viewed in the commercial market has surged after the recent Tokyo games according to an industry expert.
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Cricket Australia’s finances stabilise on the back of major cost savings
Cricket Australia has released its 2020/21 annual report which shows a small deficit of $151,000, a significant recovery on last year’s deficit of $45 million.
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Mitsubishi Electric renews Wanderers deal as co-major downgrades
Mitsubishi Electric has renewed its sponsorship of the Western Sydney Wanderers A-League club for a further three years, while the club’s former co-major sponsor appears to have downgraded its sponsorship for the upcoming season.
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Clever content strategy helps Melbourne Stars with Belling renewal
Kitchen appliance company Belling, has renewed its sponsorship of the Melbourne Stars WBBL squad and has cited the franchises smart use of content as a reason for renewing.
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Gatorade renews Cricket Australia deal
Energy drink brand Gatorade has renewed its long-term sponsorship of Cricket Australia for a further three years.
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McDonalds sponsors the Brisbane Roar
The Brisbane Roar A-League club has signed fast food restaurant McDonalds as an official partner.
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Colonial Brewing signs as Melbourne United beer and cider partner
The Colonial Brewing Company has become the official beer and cider partner of the Melbourne United NBL club.
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Western United renews Chairman’s Club naming rights deal
The Western United A-League club has re-signed Tasman Logistics as the naming rights sponsor of its corporate club, the Chairman’s Club.
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Seven secures 2022 Commonwealth Games broadcast
The Seven Network will be the official Australian media partner for the Birmingham Commonwealth Games, which will take place in the United Kingdom, from July 28 to August 8, next year.
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Two upgrades and $25,000 prize for Supercars Sydney racing return
Supercars’ move to get back to racing with four consecutive events in Sydney has won it sponsorship upgrades from Bunnings Trade and Beaurepaires.
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