Huawei winds down local sponsorship program
Chinese technology company Huawei will officially call time on its Australian sponsorship program next month when its long-term sponsorship of the Canberra Raiders NRL club comes to an end.
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Foxtel renews AACTA Awards partnership
The Australian Academy of Cinema and Television Arts (AACTA) has renewed The Foxtel Group as the presenting sponsor of its annual awards.
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Melbourne Victory upgrades NJ Lawyers to premier partner
The Melbourne Victory A-League club continues its strong run of sponsorship renewals with NJ Lawyers extending and expanding its partnership and principal partner, home builder Metricon, about to renew its deal.
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TEG appoints new managing director for TEG Sport & Experiences
Live events, ticketing technology and entertainment business TEG has appointed experienced events executive, Rachael Carroll, to the newly created role of managing director, TEG Sport & Experiences.
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Multi-generation appeal continues to generate sponsors for The Wiggles
The Wiggles celebrate the band’s 30th year this year and have signed a raft of new sponsorships, driven by a new generation of fans whose parents were also fans when they were kids, says the group’s commercial manager, John Dunlop.
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Australian first for Professional Bull Riders
Bull riding series, Professional Bull Riders (PBR), has become the first sporting organisation in Australia to offer pay-per-view events on Facebook.
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American Express becomes Mardi Gras and Sydney WorldPride principal sponsor
American Express has taken over as the principal partner of the Sydney Gay and Lesbian Mardi Gras as well as a partner of the Sydney WorldPride 2023.
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Blundstone renews Bellerive Oval naming rights
Iconic Australian footwear brand, Blundstone, has renewed its naming rights sponsorship of Bellerive Oval in Tasmania for a further three years.
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Paralympics New Zealand offers “ready-made” TVC to lure sponsors
Paralympics New Zealand (PNZ) is using an innovative way to generate more sponsorship interest by offering a ready made television commercial that it plans to sell to a potential partner.
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Isuzu UTE moves into A-League with naming rights deal
Isuzu UTE Australia has become one of Australia’s biggest football sponsors after finalising a deal with the Australian Professional League to be the naming rights partner of the A-League men’s competition.
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