A-League clubs renew deals in lead up to season opener
With the 2021/22 A-League season just around the corner, clubs are starting to finalise their sponsorship rosters.
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How Bell Shakespeare Company restructured its sponsorships to survive pandemic
Creative Partnerships Australia’s recent “Beyond Sponsorship” report includes a case study on how leading theatre company Bell Shakespeare rapidly restructured its sponsorship offerings to provide an alternative range of valuable benefits to a key sponsor through the pandemic.
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NBL enters the NFT space with new collectables tender
The National Basketball League has called for expressions of interest from companies interested in assisting it to develop a range of both physical and digital collectibles.
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Jeep ends 11-year Richmond deal with new co-major announcement pending
The Richmond AFL club has moved fast to replace its outgoing co-major sponsor, Jeep, which announced on Friday that it would not renew its 11-year partnership with the club.
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Hockey Australia to get new CEO
Seasoned sports administrator, David Pryles has accepted the role of chief executive officer for Hockey Australia following three and a half years as the chief of Softball Australia.
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Homestart Finance renews Adelaide 36ers deal
The Adelaide 36ers NBL club has renewed Homestart Finance as an associate partner and supporter of the club’s community programs.
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Plus500 ends Australian sponsorship program
Online trading and forex platform, Plus500 is likely to exit its final Australian sponsorship at the end of the year, according to a spokesperson from the company’s head office in Israel.
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Souths give back to sponsors, key members and VIPs with innovative lockdown promotion
In the final days before the grand final, the South Sydney Rabbitohs are distributing specially produced, individually branded jerseys to executives from their key sponsors and club VIP members.
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Sydney FC completes kit sponsorships
The Sydney FC A-League club has finalised its full complement of kit sponsors for the upcoming season, with a deal with payment services provider, VisionPay, completing the line-up.
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Aussie Broadband renews Melbourne Stars deal despite difficult first year
Rapidly growing internet provider, Aussie Broadband, has renewed its sponsorship of the Melbourne Stars franchise and will remain the principal partner of the BBL squad for the upcoming season.
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