Artrage, organiser of the Perth Fringe World, has succumbed to pressure from environmental groups and artists to drop its decade-long partnership with Australian energy giant Woodside as the naming rights partner of the festival.
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Financial technology app, MyPayNow, has extended its sponsorship of the Gold Coast Titans to become a principal partner of its NRLW side.
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NBL club Perth Wildcats, which was recently acquired by Sports Entertainment Network, is in the process of tying up some crucial sponsorship renewals and is also set to announce a number of new partners.
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Construction and facilities management company, Modus Projects, has extended its partnership with the St George Dragons to include the below the number spot on the club’s NRLW jersey.
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The innovative and effective Indigenous health initiative, Deadly Choices, has signed a deal with NRL club the Melbourne Storm for the remainder of the 2021 season, with planning underway for a longer-term partnership.
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Multinational technology company TCL has expanded its sponsorship of the Victoria Racing Club’s Melbourne Cup Carnival with a new three-year deal, which will take the partnership into its nineteenth year.
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The increasing following of some global sports by Australian sports fans offers opportunities for Australian brands to target some key markets according to Gemba senior manager, effectiveness and insights, Andrew Goodieson.
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Specialist employment services organisation, Workskil Australia has extended its top-tier sponsorship deal with the Adelaide Crows’ women’s football program for another year.
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The Perth Scorchers BBL franchise, owned by the Western Australia Cricket Association is set to announce a number of new and renewed partnerships starting from August.
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NRL club Canterbury-Bankstown has announced a three-year partnership with Carrol & O’Dea Lawyers, which sees the company become naming rights partner of the club’s membership program.
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