Australian-American television and radio group the Sports Entertainment Network has purchased the Perth Wildcats NBL club for an undisclosed sum, subject to final approval from the league.
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Customer experience start up Nicco and global technology giant IBM’s digital wallet technology deal with NRL club Manly will change with way sponsors engage with fans.
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Stadium Super Trucks (SST) has signed retail chain Battery World as a major sponsor for the 2021 SST series covering events that support the Supercars championship.
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Bridgestone is leveraging its Olympic and Paralympic partnership using a selected group of past and present athletes to lead a variety of community programs.
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Australian experiential agency Traffik has expanded its brand-side sponsorship department, collaborating with the Clemenger Group to offer a full-service sponsorship solution.
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The Australian Racing Drivers’ Club has entered into a new 10-year partnership with stadium technology specialist, PMY Group, that will see $4 million invested into new digital equipment at the Sydney Motorsport Park’s circuit.
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The Melbourne Rebels Super W team has signed pharmacy focused brand Bodytools as its front of jersey partner for the next two years.
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Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.
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Sports nutrition company Science in Sport has signed with the Fremantle Dockers as the club’s official nutrition partner, in its second AFL deal in the past few weeks.
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Experienced sports business executive, Nic Barbato, has been appointed to the role of CEO of NBL club the Adelaide 36ers.
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