PGA Australia expands major partnership with Callaway
The PGA of Australia has signed Callaway Golf South Pacific as a major partner in a three-year deal that will see the global equipment company engage with PGA member programs.
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Supercheap Auto signed as naming rights partner of new Bathurst International
Leading automotive parts and accessories retailer, Supercheap Auto, has been confirmed as the inaugural multi-year naming rights partner of the Bathurst International.
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Ironman signs Australian nutrition company for Oceania events
Sports nutrition and compression company Body Science has become the official nutrition bar partner of the Ironman Group Oceania and will be a series sponsor of the Australian and New Zealand 2021 Ironman and Ironman 70.3 events.
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New report finds women’s sport becoming more valuable for sponsors
International research and analytics group YouGov has released its annual report on women in sport, highlighting the growth in women’s sport and how it is opening up new commercial opportunities for sponsors.
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Blockchain and crypto offer big opportunities for rights holders
Leagues and clubs should develop competencies in blockchain technology and cryptocurrencies or they risk missing some lucrative opportunities that are now emerging, according to leading independent sports and entertainment consultant, Jason Fielding.
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Super merger for key sponsors Hostplus and Intrust
Leading industry superannuation funds Hostplus and Intrust Super will merge in November and will trade under the Hostplus banner.
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Cricket Tasmania and Hobart Hurricanes gain signage and printing partner
Cricket Tasmania has signed stationary business the Flying Colours Group as its official signage and printing partner on a three-year deal.
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Macron named first official partner for Australian Commonwealth Games team
Italian sporting apparel company, Macron will outfit the Australian team at the Birmingham 2022 Commonwealth Games following its appointment as official competition and training wear supplier.
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Nike named official apparel partner of Big Bash
Cricket Australia has signed worldwide sporting brand Nike as the official apparel partner for this BBL and WBBL season.
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ORDER esports looking globally for commercial opportunities
Australian esports club ORDER will look towards increasing commercial opportunities offered by global brands, according to its chief development officer.
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