Bowermans add LED signage to Australian Turf Club deal
Harvey Norman-owned commercial furniture business, Bowermans had added LED signage to its sponsorship of the Australian Turf Club.
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Tickford confident of sponsorship demand for new car
Tickford Racing is confident there will be strong sponsorship demand to fill its new car, including a naming rights partner, following a return to a four-car operation in the Supercars Championship next year.
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Australian branding company helps launch global strategy for digital sponsorship platform
The Australian office of Interpublic’s global branding agency, FutureBrand, has developed the international branding strategy for a new global sports sponsorship platform that aims to help rights holders monetise their audience.
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Gemba wins key data and analytics accounts
Leading sport and entertainment agency Gemba has picked up two major data and analytics clients, Cricket NSW and the NSW Rugby League.
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Wallabies opt for Byron brew for official beer
Rugby Australia has announced Green Coast Lager, the latest product created by Byron Bay brewery Stone & Wood, as the official beer of the Wallabies for this international season.
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Queensland Firebirds secure official technology partner
Netball Queensland and the Queensland Firebirds have signed Australian artificial intelligence solutions provider Blackbook.ai as an official technology partner for three-years.
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New broadcast deal will boost FA with major sponsorships
Football Australia’s broadcast deal with Network Ten and Paramount+, owned by 10 ViacomCBS will advance the search to fill vacant sponsorship assets as well as significantly increasing the value of its partnerships.
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Demons extend co-principal partnership
Melbourne Football Club has renewed its co-principal partnership with Australian insurer Zurich until at least the end of 2023.
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QRL looks to build non-traditional revenue streams
Queensland Rugby League will focus on building new, non-traditional commercial revenue streams after strong growth in its traditional revenues, such as sponsorship, gate, merchandise and broadcast over the past two-and-a-half years.
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SailGP returns to Sydney with Crown and Destination NSW
Global professional sailing championship, SailGP, has partnered with Destination NSW and Crown Sydney for its return to Sydney Harbour in December.
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