Seiko named as Supercars’ official watch brand
Watch maker, Seiko Corporation has rejigged its motorsport sponsorship program in Australia and has replaced its Pulsar brand with Seiko as the official watch of the Supercars Championship.
Read moreMore latest news - page 531
Crypto currency exchange looks for mainstream audience with Demons deal
Leading local cryptocurrency exchange, CoinJar, is looking to broaden its reach to a more mainstream audience through a new partnership with the Melbourne Demons AFL club.
Read more
Still bargains in women’s sport despite rapid growth in sponsorship
A new report from Gemba’s sponsorship valuation consultancy, Turnstile, says there are still some under-priced sponsorship opportunities for brands in women’s sport.
Read more
Supercheap could expand market focus with Super Buys program
Supercheap Auto’s recently launched Super Buys initiative could see the brand take a wider view of sponsorships and pursue partnerships outside of motorsport.
Read more
AFL signs innovative hand sanitiser deal
Ego Pharmaceuticals has expanded its AFL sponsorship program by becoming the official hand sanitiser partner of the AFL and its major venue, Marvel Stadium, until 2023.
Read more
National Storage becomes Brumbies’ Trans-Tasman comp sleeve sponsor
Self-storage provider National Storage has become a sponsor of the Brumbies Super Rugby franchise.
Read more
2021 Grands Prix benefitting from sponsors’ event starvation
The hunger for major events returning to Melbourne has seen existing and new sponsor interest strong for both the Formula 1 Australian Grand Prix and Australian Motorcycle Grand Prix.
Read more
Ray White and MCA launch limited edition art activation
Real estate agency giant Ray White and Sydney’s Museum of Contemporary Art (MCA) have launched a new activation offering limited editions of prints by a well-known Australian artist to mark the tenth anniversary of their commercial relationship.
Read more
QRU posts $2.1m profit despite revenue falling 47%
Less than a week after winning the Super Rugby AU title, Queensland Rugby Union has recorded a profit for the 2020 financial year of $2.1m, up from $32,000 in 2019, but this was largely underpinned by government stimulus money.
Read more
Western Force land front-of-jersey sponsor ahead of Super Rugby Trans-Tasman season
Mining equipment manufacturer Tribe Tech has inked a major deal with the Western Force just days before the start of the inaugural 2021 Super Rugby Trans-Tasman season.
Read more