ELMO Software’s sponsorship run continues
The AFL’s North Melbourne Kangaroos have become the latest club to join ELMO Software’s growing list of sponsorship partners.
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Science in Sport back in the market with Richmond deal
Sports nutrition company Science in Sport (SIS) has re-emerged in the sponsorship market, agreeing to a deal with the AFL’s Richmond Football Club covering the next two-years.
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Cadbury deal “in the ballpark” of Qantas says Rugby Australia
Cadbury will become the new principal partner of the Wallabies, in a deal that Rugby Australia’s CEO says is “in the ballpark” of the estimated $5 million in cash and contra that former sponsor Qantas was paying.
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2XU ads Freemantle to growing list of partners
Sports apparel brand 2XU has linked with another top-tier sporting code, agreeing to a deal with the AFL’s Freemantle Dockers.
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High performance sport and schools winners in Federal Budget
The Australian Institute of Sport (AIS) and Sport Australia have applauded the Australian Government’s decision to commit more than $130 million to high-performance sport and $40 million to school sport programs in the federal budget.
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Bastion EBA makes key appointments as focus changes
Bastion EBA has promoted Lizzie McManus to general manager and made a range of key internal appointments as part of its evolving business model.
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ELMO software supercharges sponsorship program
Following its recent partnership with the Sydney Swans in March, ASX listed company ELMO software has now agreed to deals with the Wests Tigers and the GWS Giants.
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Safety Culture boosts sponsorship for rising tennis star
Growing Australian-based specialist occupational health technology company, Saftey Culture, has extended and expanded its sponsorship of tennis player Thanasi Kokkinakis.
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Sportradar acquires Aussie sports tech company to increase presence in cricket
Sports data and betting company Sportradar has entered into an agreement to acquire Melbourne based sports tech company InteractSport in a deal that will increase the range of services it can offer to rights-holders and sponsors, particularly in cricket.
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MTX Group cements Australian presence with Adelaide Oval partnership
Global technology company, MTX Group, has marked its expansion into the Australian market with a long-term naming rights deal of the Stadium Club at Adelaide Oval.
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