Despite posting a $3.1 billion loss for the 2020 financial year and carrying $1.2 billion of debt into administration, Virgin Australia has extended its partnership with Carlton Football Club until at least the end of 2024.
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Following the success of its partnership over the last two years, Compeat Nutrition will continue to deliver dietetic advice for Australia’s elite soccer players after signing a renewal to 2022 with Football Australia (FA).
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Great Wall Motors Australia has signed a large-scale partnership with IRONMAN Group Oceania in a deal that will see the manufacturer run activations at the organisation’s 70.3 events from Western Australia to Cairns.
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Telstra will forego a range of valuable advertising assets during this weekend’s NRL and AFL rounds, and will donate the space to 17 small businesses across the country.
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Following its short stint as the presenting partner for the 2020 Tri Nations Series, International trading platform, eToro, has stepped up its investment with Rugby Australia in a new three-year deal.
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One day after landing a deal with AIA Australia, the Freemantle Dockers have secured a new sponsorship from mining and civil engineering company MACA for its women’s program.
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The Fremantle Dockers have joined a growing list of sporting organisations to link with AIA Australia after the AFL club agreed a deal that will see the insurer become its official life, health and wellbeing partner.
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Leading sports executive Francis Coady has been promoted into the newly-created role of Havas Media Group chief marketing officer, after growing the agency’s sports and entertainment division into a multimillion dollar-billing operation over the last five-years.
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2XU has backed up its recent deals with Netball Victoria and Netball ACT by signing a new 12-month apparel deal with the NRL’s Melbourne Storm.
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In honour of the late NRL great, Tommy Raudonikis, Wests Tigers premier partner Neds has donated its sternum position on the team’s jersey this weekend to Smart Pups Assistance Dogs – a charity close to the heart of the former league legend.
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