Rugby Australia lands major renewal
Following its short stint as the presenting partner for the 2020 Tri Nations Series, International trading platform, eToro, has stepped up its investment with Rugby Australia in a new three-year deal.
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Freeo lands new partner for AFLW program
One day after landing a deal with AIA Australia, the Freemantle Dockers have secured a new sponsorship from mining and civil engineering company MACA for its women’s program.
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Freemantle the latest to join AIA Australia’s sponsorship list
The Fremantle Dockers have joined a growing list of sporting organisations to link with AIA Australia after the AFL club agreed a deal that will see the insurer become its official life, health and wellbeing partner.
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Francis Coady promoted to newly-created CMO position at Havas Media Group
Leading sports executive Francis Coady has been promoted into the newly-created role of Havas Media Group chief marketing officer, after growing the agency’s sports and entertainment division into a multimillion dollar-billing operation over the last five-years.
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2XU links with Melbourne Storm as sponsorship run continues
2XU has backed up its recent deals with Netball Victoria and Netball ACT by signing a new 12-month apparel deal with the NRL’s Melbourne Storm.
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Neds donate Wests Tigers jersey position in honour of Tommy Raudonikis
In honour of the late NRL great, Tommy Raudonikis, Wests Tigers premier partner Neds has donated its sternum position on the team’s jersey this weekend to Smart Pups Assistance Dogs – a charity close to the heart of the former league legend.
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Macarthurf FC’s networking initiative generates $35m worth of business
A-League club Macarthur FC has generated more than $35m worth of internal business between members of its corporate networking club and the organisation’s chairman, Gino Marra, says its success could generate an influx of smaller partners.
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Gemba strengthens data and analytics teams
Sports and Entertainment agency Gemba has beefed up its data and analytics capability with the appointment of three experienced data specialists in Sydney and Melbourne.
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Kennards looks for national exposure with AFL deal
Kennards Hire has agreed to a partnership with the AFL for the next two years and the company’s general manager of commercial, Tony Symons, says the deal is part of a larger commercial and marketing strategy for the brand.
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Renegades land early sponsor
Telecommunications and IT company Trikon will become an official partner of the Melbourne Renegades in the BBL and take up a position on the team’s playing apparel in a new one-year agreement.
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