STH Group beefs up Australian sponosorship portfolio
Sports travel company, STH Group, has backed up its six-year Rugby Australia deal by agreeing to a series of new partnerships to boost its profile in the Australian market.
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Elyptol agrees to first sports sponsorship with Swimming Australia
Hand sanitiser brand Elyptol has linked up with Swimming Australia in a deal that will see its products used by athletes, coaches, staff and spectators at national swim meets this year.
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Priceline Pharmacy targets parents in first sponsorship with Football Australia
Priceline Pharmacy has launched its first activation with Football Australia with the retailer signing a significant three-year partnership with the code’s MiniRoos program late last year.
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The Agency backs up Australian Turf Club renewal with Hawks deal
The Agency has formalised a deal with Hawthorn to become the AFL club’s official real estate partner and gain presenting rights to its annual corporate networking seminars.
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Viewer numbers help build sponsor support as AFL widens gap over NRL
New data from Roy Morgan shows the AFL has increased its lead over the NRL in total TV viewer numbers and sponsorship for the AFLW grew 48% over 2020.
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Rugby Australia turns to private equity after posting $27.1m loss
Rugby Australia has recorded a net loss of $27.1m for 2020, with the governing body’s chairman, Hamish McLennan, saying the organisation had been "shaken to its core" by the impact of the global pandemic.
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Western Bulldogs secure new partner to help build career pathways post AFL
Melbourne-based construction company Kapitol Group will become the Western Bulldogs first ever list management and recruiting team partner and will also help provide a pathway for player’s after their AFL careers.
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Dreamstreet Lending expands Melbourne City FC sponsorship
Dreamstreet Lending has agreed to upgrade its partnership with Melbourne City FC to a new multi-year deal.
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RIG video game headset brand in deal with NBL Hawks
Video game headset brand RIG has linked up with the NBL’s Illawarra Hawks in a deal that will see the company receive major exposure on game days for the rest of the current season.
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AirPhysio fills shorts vacancy for Newcastle Jets
Respiratory therapy device company AirPhysio will take up a position on the Newcastle Jets playing apparel after signing a new multi-year deal.
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