Rugby sponsors have overwhelmingly praised the Super Rugby AU concept and its new broadcast arrangements with Nine and Stan, says Rugby Australia commercial boss Anthony French, and the code is confident of signing a new major partner to replace Qantas.
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Allam Homes has agreed to a significant extension with the Penrith Panthers, despite rival sporting organisations looking to lure the sponsor away from the club.
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Major commercial cleaning company IKON Services has continued to broaden and expand its sponsorship portfolio, agreeing to an extended partnership with the Melbourne Boomers WNBL team.
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A new partnership between McCafé and Netball Victoria will see the fast-food giant provide significant financial support for all levels of the game in 2021 while also helping to roll out a new digital platform, Netball Connect.
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After attracting more than 112,000 collectors, curators and art enthusiasts and generating more than AU$80 million in art sales over its last five art fairs, Sydney Contemporary has signed a new new principal partner, ASX-listed financial services firm, Moelis Australia.
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The Sydney Opera House has secured a multi-year partnership with building technology company Honeywell, as it looks to fulfil its commitment to the United Nations Sustainable Development Goals.
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Accolade Wines has secured a partnership with Wests Tigers and is still looking for further sponsorship opportunities.
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Wingman beer has partnered with the Blues on Broadbeach 2021 festival, marking its first foray into the music industry after a short stint supporting surfing through a deal with the World Surf League (WSL) late last year.
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Following its merger with Tasplan earlier this month, MTAA Super will use its restructured Supercars sponsorship to promote its new brand Spirit Super.
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Crown Sydney has signed a new partnership with the Sydney Observatory to assist with technology upgrades and promotional activities for the iconic attraction.
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