Queensland Rugby League’s decision to become the host broadcaster for its premier state-wide competitions has proved a lucrative move for the governing body, and led to increased spend from existing partners and attracted new brands.
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Pioneer Services, a long-time corporate backer of the South Sydney Rabbitohs, has agreed to an upgraded multi-year extension.
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Stake has signed a new sponsorship with the AFL’s West Coast Eagles to capitalise on the growing number of Western Australians trading equities in the US.
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2XU has just signed its second netball partnership in as many months, with the apparel company’s global commercial co-ordinator, Sean Bramstedt, suggesting more deals are in the pipeline in other sports.
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Major sponsorships with ANZ, Google and Facebook have enabled the Sydney Gay and Lesbian Mardi Gras to distribute more than $240,000 to LGBTQI+ community groups for this year’s festival season.
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Citigroup has rejected speculation that it will exit its Australian sponsorships, with a company spokesperson telling Sponsorship News that its current partnerships provide branding, experiences and hospitality for both institutional and consumer clients.
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Carroll and O’Dea Lawyers will fill the vacant position on the back of the Giants’ Super Netball dress after signing a new commercial deal with the club.
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One of North Melbourne’s existing sponsors had expanded its partnership with the AFL club to take over as presenting partner of it business network.
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Two new sponsorship assets introduced by the AFL are providing an additional $4 million in value for clubs, according to data from measurement and analytics company Nielsen.
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Only weeks after announcing his immediate retirement from the game, former NRL star Jake Friend has signed on as a brand ambassador for TradieSpec.
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