Founded by ex-NSW Waratah Damien Fitzpatrick, Vitamin brand Bondi Vite has inked its third Super Rugby sponsorship and continues to focus on partnering with elite teams and players.
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New research by the University of Queensland suggests that sporting teams and their sponsors should be aware of the importance of ambi-fans (those who follow and support two or more teams in the code) when considering the impact of sports scandals.
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Tech wellness company Therabody has just inked a deal with the AFL, completing a four-month sponsorship run which sees the global brand now having arrangements with three of Australia’s major sporting codes.
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After a conscious decision to move away from naming rights partnerships in 2019, the Queensland Firebirds have now secured one of the biggest commercial deals in the club’s history, signing a top-100 ASX company as a principal partner.
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Australian Professional Leagues (APL) esport venture the E-League will return for a fourth straight year in 2021 with the addition of Nivea Men as new naming rights sponsor.
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Ingenia Holiday Parks has signed a significant sponsorship extension with South Sydney Rabbitohs which the company’s CEO and managing director, Simon Owen, hopes will boost visitor numbers across its parks in NSW and Queensland.
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The Tasmania JackJumpers has continued to focus on signing local brands to its sponsorship roster, agreeing to a deal with one of the state’s largest car retailers ahead of its first season in the NBL.
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A new study by True North Research says that the sponsorship of women’s sport remains extremely cost effective and, in many cases, it will outperform men’s sport in driving a strong return on investment for sponsors.
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Volkswagen has renewed its sponsorship of Surfing NSW and will continue to be a key corporate supporter of the sport’s state governing body for at least another year.
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The Fremantle AFL club has signed independent tyre company Tyrepower as an official sponsor of the club’s Next Generation Academy.
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