More latest news - page 539

CBA signs landmark Football Australia deal

The Commonwealth Bank has expanded its professional women’s sports sponsorship program in a new deal with Football Australia that unseats shopping centre giant Westfield to take the naming rights asset to national team, the Matildas. 

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Glad Group renews Sydney FC deal

Integrated property services company Glad Group has renewed its sponsorship of the Sydney FC A-League and W-League teams just months after becoming a premium partner.

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?