Sports retailer, Rebel Sport has renewed and expanded its sponsorship of Football Australia in a deal that will support the growth of women’s football at both the grassroots and professional levels.
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Independent sponsorship and experiential agency, Bastion EBA has launched a new tool which it hopes will help brands get more from their partnerships.
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Bluestone Home Loans has become the official home loan partner of the Penrith Panthers NRL club.
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Despite comments from its global CEO that adidas would end its involvement in niche sports such as AFL in Australia, adidas’ local managers don’t expect a move away from the AFL anytime soon.
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The Canterbury Bankstown Bulldogs Rugby League Club has posted a consolidated profit of almost $4.5m for the 2020 financial year, but the annual report reveals that this largely reflects government support received during the year as well as reduced staff costs due to the pandemic.
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The rapid growth in the non-alcoholic beer and wine market makes it a potentially lucrative new sponsorship category for rights holders, but there are some crucial issues for them to consider, says specialist sport and sponsorship consulting company Gemba.
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Online car portal, carsales.com.au has become a new premier partner of the Melbourne Storm NRL club with the club.
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Brisbane pre-cast concrete plunge pools brand, Plungie, has expanded its partnership with the Gold Coast Suns AFL team and will be its coaches’ partner for the remainder of the 2021 season.
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Harvey Norman has agreed to increase its sponsorship with the GWS Giants to become a major partner of the men’s team and gain year-round exposure.
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After a sponsorship run in 2020 that included eight deals across two leagues, AIA Australia and New Zealand managing director, Damien Mu, says the health insurance provider is continuing to broaden its reach across different sports.
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