Titans sign new three-year deal
The Gold Coast Titans have secured a three-year partnership with drainage company Lauxes Grates that will see the local brand gain signage and apparel branding.
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AIA Australia lifts St Kilda sponsorship with Spud’s Game deal
Insurance brand AIA Australia has become the first corporate backer for St Kilda’s special tribute match for Danny Frawley - Spud’s Game: Time 2 Talk.
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Harvey Norman re-commits to World Surf League sponsorship
Harvey Norman has agreed to a sponsorship extension with the World Surf League (WSL) in a deal involving substantial exposure throughout the Australian leg of the series.
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Accounting firm BDO backs Queensland Symphony Orchestra
After a challenging 12 months for the arts sector, the Queensland Symphony Orchestra (QSO) has just secured global accounting and advisory firm, BDO Australia, as a major partner for its 2021 Maestro Series.
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Alcohol brand Seagram's signs first Australian sponsorship
International alcoholic drinks maker Seagrams’ has signed a deal with the GWS Giants with the intention to grow brand presence for its V.O. Canadian Whiskey brand in the Western Sydney market.
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American Tourister aligns its brand with Netball
US-based luggage brand American Tourister has signed a deal with Netball Victoria to become the official luggage partner of the Melbourne Vixens and its second tier team, Victorian Fury.
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Kangaroos on track to be debt free after securing lucrative sponsorships
The North Melbourne Football Club has added three new partners in recent weeks, completing its on-field apparel positions and leaving only limited sponsorship assets remaining, says the club’s chief commercial officer, Sam Bingley.
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Taubmans continues sponsorship spend with Brisbane Lions deal
Paint brand Taubmans has continued to increase its sponsorship spend by adding the Brisbane Lions to its corporate partner list on a two-year deal.
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Bruin to provide capital for TGI Sport’s global expansion
US-based sports and media venture capital specialist, Bruin Sports Capital, has acquired a stake in Australian sports signage and media business TGI, in a deal that will see the international investment company provide the capital and resources to boost TGI’s global expansion plans.
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RSEA boosts Saints sponsorship
Workwear and safety equipment specialist RSEA Safety has renewed and expanded its sponsorship of St Kilda, retaining the naming rights to the AFL club’s training and administration headquarters and adding a number of new assets to the partnership.
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