BlueBet takes naming rights to Panthers Stadium
The Penrith Panthers have sold the naming rights to the club’s home stadium to online bookmaker, BlueBet.
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BHP commits to women’s sport with Adelaide Crows AFLW renewal
BHP will continue to have a major presence in women’s sport after agreeing to a long-term extension with the Adelaide Crows AFLW team.
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Liberty Financial signs first-ever AFL sponsorship
Non-bank lender Liberty Financial has signed its first AFL sponsorship, agreeing a deal with Essendon Football Club.
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HCF moves in as Bupa exits Netball Victoria deal
Health insurance provider HCF has agreed to a new sponsorship with Netball Victoria that will see it replace existing corporate backer Bupa.
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Mitsubishi signs major partnership with Melbourne International Comedy Festival
A new partnership between Mitsubishi Motors and the Melbourne International Comedy Festival will see audiences enjoy reduced-price tickets withe the difference passed on to participating artists and shows.
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JackJumpers land first jersey sponsor
Nascent NBL franchise the Tasmania JackJumpers has secured its first jersey partner through a long-term deal with Willie Smith’s Cider.
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Mimecast upgrades and extends Rebels’ sponsorship
Cybersecurity company, Mimecast, has agreed to an extension and upgrade of its Melbourne Rebels sponsorship that will see the company’s logo feature on the back of the team’s playing shorts.
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Western Bulldogs win first-ever back top of guernsey partner
The Western Bulldogs have wrapped up two key partners on the eve of the 2021 AFL season, seeing the club fill its back top of jersey for the first time after it was opened up by the AFL last year as a Covid bonus for clubs.
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National Storage renews Richmond deal and becomes Ironman event sponsor
The return of live sport in 2021 has reinvigorated the sponsorship program of National Storage, resulting in a major expansion and the company’s first foray into professional triathlon.
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McDonalds ramps up football sponsorships through APL deal
Fast food giant McDonalds has expanded its sports sponsorship portfolio through a wide-ranging deal with the Australian Professional Leagues (APL), the new controlling body for the A-, W-, Y- and E-Leagues.
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