Supercheap does QRL broadcast deal and Hertz joins Wests Tigers
Automotive retailer, Supercheap Auto has become the inaugural sponsor of Queensland Rugby League’s state-wide broadcast called Q+.
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TripADeal turns to Carlton FC to help broaden reach
TripADeal’s new sponsorship of Carlton Football Club is designed to increase its presence beyond NSW and Queensland, according to its co-founder and CEO, Norm Black.
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NRL’s $24.7m loss better than expected
The NRL has reported a $24.7m loss for the 2020 financial year, but the result could have been significantly worse if the code was unable to negotiate a way to continue playing through the pandemic, says ARL Chairman, Peter V’Landys.
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Arena extends Swimming Australia partnership
Despite being heavily affected by COVID-19, swimwear brand, Arena, has extended its partnership with Swimming Australia for a further 12-months to include the upcoming Olympic Games.
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Sharks fill apparel sponsor roster
For the first time in recent years, the Cronulla Sharks NRL club will take the field this week with a full roster of jersey and short sponsors, after finalising a number of new deals in the past few weeks.
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Melbourne Marathon lands Nike as title sponsor
In an important boost for the events sector in Victoria, the Melbourne Marathon has secured a major multi-year naming rights deal with global sportswear brand Nike.
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Bendigo Bank partners with SEM Phoenix
After filling all the available assets on its playing kit earlier this year, NBL club South East Melbourne Phoenix, re-focused its efforts to off-court assets and has landed a deal with Bendigo Bank.
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Virgin Australia and AFL agree to five-year deal
Virgin Australia has committed to a five-year agreement with the AFL that will see the troubled airline remain the league's official partner. Meanwhile, Continental Tyres has replaced McDonalds and Telstra on key assets after agreeing to a major deal with the code.
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Carlton & United Breweries agrees to Essendon sponsorship
Essendon Football Club has landed a three-year deal with Carlton & United Breweries (CUB).
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KFC hits back with Hawthorn sponsorship
Following a string of deals by fast-food rival McDonalds, KFC has hit back by agreeing to a lucrative multi-year deal with the AFL’s Hawthorn Football Club.
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