Rabbitohs land deal with McDonalds
The South Sydney Rabbitohs are the latest club to land a new sponsorship deal with fast food franchise McDonald’s.
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New broadcast deal helps Reds clinch new partner
Global wearable health product company, Biowin, has agreed to a multi-year deal with the Queensland Rugby Union (QRU) as it looks to expand its operations into Asia Pacific.
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DoorDash takes naming rights to touch football in cross-code partnership with NRL
The NRL has signed a cross-code partnership with DoorDash that will see the food delivery platform take naming rights to Touch Football Australia (TFA) along with key assets in the NRL.
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Merlin takes naming rights to the Supercars Darwin event
The Darwin leg of the Supercars championship has just landed a new naming rights sponsor with garage door company Merlin agreeing to a new two-year deal.
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Eels land McDonald’s and Taubmans
After landing several significant new sponsorships, the Parramatta Eels are in the strongest commercial position in the club’s history, according to chief commercial officer, Andrew Mikhail
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Shell V-Power agrees to major QRL sponsorship
Queensland Rugby League (QRL) has continued its momentum in landing big-name brands on its list, with Shell V-Power agreeing to a new multi-year partnership.
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Western Bulldogs secure another renewal
People’s Choice Credit Union has renewed its platinum partnership with the Western Bulldogs as it looks to grow its presence in Melbourne’s western region.
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Sydney FC benefits from corporate members upgrading sponsorship
A-League club Sydney FC is benefitting from boom growth in its corporate community which in turn is flowing into increased sponsorship revenue, says club CEO, Danny Townsend.
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Tradie to leverage Melbourne Storm partnership to promote new range
Underwear brand Tradie will use its new multi-year partnership with the Melbourne Storm to help promote its entry into the beauty products market.
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Wests Tigers land two new shorts sponsors
Wests Tigers have landed two new shorts partners as the 2021 season is about to get underway.
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