Car accident management company I’m In The Right will take over from Waterview Bicentennial Park as the Canterbury Bankstown Bulldogs front of shorts partner after agreeing a deal with the club.
Boost Mobile has expanded its motorsport sponsorship portfolio by becoming the official telco partner of the Repco Supercars Championship and taking naming rights to the Boost Mobile Gold Coast 500.
With the cancellation of the Corona Open Gold Coast presented by Billabong and the Rip Curl Pro Bells Beach event for this year’s Championship Tour (CT), surf brand Rip Curl has signed a deal with the World Surf League (WSL) to secure naming rights to the three new surfing events, while Boost and Corona have also inked deals.
After signing a new major support partner, the Brisbane Bullets now have a full complement of apparel sponsors for the first time since the club returned to the NBL in 2016.
The Supercars Championship has landed a handful of new partners in the last fortnight with most securing naming rights to key events and activations. The championship has also engaged Greenroom Digital to drive its digital commercialisation strategy, audience growth and fan engagement.
Measurement and data analytics company Nielsen has released a new product that will enable brands to compare the impact of their sponsorship activities directly to other forms of marketing, promotion and advertising.
Global tech company Cisco Webex has become the inaugural presenting partner of the PGA of Australia’s innovative new tournaments, The Players Series (TPS).
After four straight seasons of profits of more than $2m, the Brisbane Broncos have posted a net loss of $376,227 after revenue fell 32.8% for the 2020 financial year.