Real estate brand The Agency has signed a three-year extension with the Australian Turf Club (ATC) that will see it become an official commercial partner across the ATC’s five venues and gain naming rights to selected events.
After posting a 19% profit in 2020 due to a surge in COVID-19 related retail sales, Harvey Norman has expanded its sponsorship program by becoming the naming rights partner of the national Super Rugby competition.
The Sydney Gay and Lesbian Mardi Gras has landed a number of new deals as well as renewals with key partners for this year’s festival, including principal partner, ANZ.
The South Sydney Rabbitohs have signed investment management platform, Jaaims Technologies, as its official trading and investing partner for the 2021 NRL season.
AGL has signed a multi-year partnership with Port Adelaide that will transform the club’s energy mix, offset emissions and boost the sustainability credentials of both parties.
Sunshine Coast Lightning has added another corporate backer to its growing sponsorship roster, agreeing to a new premium partnership with Protector Aluminium.