Red Bull takes naming rights to Australian MotoGP
As part of a new long-term agreement between Dorna Sports and Red Bull, the energy drink giant will become the naming rights partner to the Australian Grand Prix this year.
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Battery World takes naming rights to Aussie Racing Cars
Battery World will become the new naming rights partner of the Aussie Racing Cars Super Series after agreeing to a multi-year deal.
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COVID impact on professional support will be permanent: Nielsen
Macro trends that started as a result of the pandemic will affect commercial sport for years to come, according to a new analysis from Nielsen Sports.
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AFL posts $22.8m loss and dips into capital reserves to complete 2020 season
The Australian Football League’s 2020 financial results have revealed an underlying operating loss of $22.8 million, a pandemic-driven drop from the previous year’s surplus of $27.9 million.
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Pirate Life Brewing creates exclusive batch for Adelaide Fringe
Pirate Life Brewing and the Adelaide Fringe have agreed to a new partnership that will include the production of an exclusive beer for the festival and a street art initiative.
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EISS Super expands NRL deal and takes over from Schick
EISS Super has agreed to an expanded deal with the NRL to take over from Schick as the new match ball sponsor.
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PGA of Australia benefits from COVID inspired membership growth
A surge in golf participation and membership throughout the pandemic has helped the PGA of Australia land a raft of new partners says Michael McDonald, PGA’s commercial director – Australasia.
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NBL renews successful technology partnership with Genius Sports Group
The National Basketball League’s (NBL) record-breaking broadcast and global digital audience growth over the past five years can be largely attributed to its successful partnership with Genius Sports Group, says the league’s commercial officer, Brad Joyner.
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BP expands deal with Supercars, Ford continues supply deal
Supercars’ official fuel supplier BP has agreed to a multi-year expansion of its deal to include the official championship vehicles.
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Melbourne Victory’s business program creates long-term commercial partners
Delphi Bank will continue its long-standing partnership with Melbourne Victory after agreeing to a renewal for the 2020/21 A-League season.
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