QRL lands big apparel deal
The Queensland Rugby League’s new long-term deal with global sportswear brand Puma is the “most significant Maroons apparel deal in history”, according to QRL chief operating officer Rohan Sawyer.
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Wests Tigers land back of jersey sponsor
The Wests Tigers NRL club has expanded its deal with prominent local restaurant group Organica.
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Gage Roads sticks with Optus Stadium
Gage Roads Brewing Company has extended its pourage rights deal with Optus Stadium for a further five-years, with the WA-based brewer seeing sales rise by 162 per cent since the partnership started three-years ago.
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Mazda renewal will provide more than half the Kangaroo’s AFLW sponsorship revenue
Mazda Australia has agreed to a two-year extension of its deal with North Melbourne as the sole major partner of the club’s AFLW side.
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Macarthur FC links with the Rabbitohs to create “cross-code sponsorships”
The NRL’s South Sydney Rabbitohs and the A-League’s Macarthur FC have entered into ground-breaking partnership to facilitate cross-code sponsorships, according to Rabbitohs chief commercial officer, Shannon Donato.
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Bondi Sands to use Australian Open to promote new product
Bondi Sands will become the official sunscreen partner of the Australian Open after signing a multi-year deal with Tennis Australia.
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Victoria University extends Victory partnership
Victoria University has extended its deal with Melbourne Victory and will remain the A-League club’s major sponsor and official university partner for another season.
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Adelaide United lower operating costs with new energy partnership
Adelaide United has signed a new energy partner which the club’s head of commercial, John Tsianos, says will have “mutually beneficial outcomes.”
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Sharks continue sponsorship momentum and land major partner
The Sharks NRL club looks set to exceed previous annual commercial returns after securing a new lucrative major partnership deal, according to the club’s head of partnerships and hospitality, Rebecca Hughes.
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Supercheap continues to diversify motorsport portfolio
After losing its position as the naming rights sponsor of the Bathurst 1000 to competitor Repco late last year, Supercheap Auto has continued to diversify its motorsports portfolio with a number of recent deals.
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