The National Basketball League (NBL) has signed a three-year extension with La Trobe Financial which takes the league’s 2019/20 partnership retention to 100%, according to NBL’s director commercial partnership marketing, Lauren Hansen.
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The Illawarra Hawks have managed to secure a new principal partner and have also locked-in a contra deal for team transport prior to the start of the current NBL season.
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The West Australian Government through Tourism Western Australia has signed a three-year extension with the World Surf League (WSL) to secure the future of the Margaret River Pro event.
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Bunnings has marked its first entrance into football after agreeing to a new deal that covers both the A-League and W-League premierships, while Westfield has extended its backing of the Wanderers.
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Multinational electronics company TCL has signed a multi-year ambassador agreement with Australian basketball player Shyla Heal as it looks to continue brand growth in the local telco sector.
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The Queensland Rugby Union (QRU) has confirmed its split from UK-based sports equipment manufacturing brand Gilbert and signed a new multi-year deal with Rhino Rugby. Additionally, the governing body has won a major new signing with Alliance Airlines.
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Property development company Nicheliving has extended its partnership with A-League Perth Glory and will continue to strongly focus on match-day activations, says its managing director Ronnie Michel-Elhaj.
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Sydney FC has landed a lucrative major partnership with Glad Group that will see the property services company feature on all of the Sky Blues’ staff and player apparel.
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ISC Sports’ departure has made way for global sportswear giant Nike to expand its deal with Collingwood FC to include the design and manufacture of on and off-field apparel for all club teams and programs.
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International beer brand Peroni will take over Carlton & United Brewery’s (CUB’s) Stella Artois as the official beer partner of the Australian Tennis Open 2021.
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