Mazda Australia continues decades-long sponsorship of arts sector
Mazda has partnered with the National Gallery of Australia to help bring some of the world’s most renowned paintings to this country for the first time.
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Touch Football Australia signs third partnership in recent weeks
Buderim Ginger has extended its deal with Touch Football Australia for a further 12 months after yielding strong results in the first year of its partnership, says Buderim Group CEO, Andrew Bond.
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Lightning create bespoke partnership opportunities
To adapt to the evolving sponsorship environment as a result of Covid-19, the Sunshine Coast Lightning has created a range of new bespoke partnership opportunities, some of which have already attracted new sponsors, says the club’s general manager of commercial, Matt Williams.
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New cricket census reassuring for sponsors
Cricket Australia has reviewed and improved its data collection in its latest participation census, and the results, which show strong growth in female and grassroots participation, should be reassuring to sponsors, says sports marketing executive, Neil Maxwell.
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Strong interest in North Queensland Cowboys opportunity
The North Queensland Cowboys NRL club expects to have no problems filling its only remaining kit branding position after fielding strong sponsor interest, says the club’s general manager of commercial, Ross Aldridge.
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Top arts partnerships executives move to new roles
Senior performing arts sponsorship professional, Marina Woodhouse has moved to the West Australian Ballet and experienced sponsorship and development executive, Gillian Mercer has taken a new role with the recently announced festival, Illuminate Adelaide.
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Rugby Australia releases broadcast rights package
Rugby Australia has gone to market with a collection of rugby media rights which will come into effect when its current deal with Fox Sports expires at the end of the year.
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Battery retailer signs Supercars team deal
Battery retailer R&J Batteries has become the naming rights sponsor of the Brad Jones Racing number 8 Commodore piloted by Nick Percat in the Supercars Series.
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TEG and flybuys launch new sponsorship analytics offering
The research arm of ticketing and entertainment company, TEG, has teamed up with loyalty program, flybuys, to launch FT Insights & Segments, an analytics tool which will, it is claimed, help fast-moving consumer goods (FMCG) brands get better value from their sport and entertainment sponsorships.
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NTI Limited expands motorsport program with new naming rights deal
Truck insurance and roadside assistance company, NTI Limited, has increased its motorsport sponsorship program by becoming naming rights sponsor of the Townsville round of the Supercars series.
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