Topical massage gel fisiocrem has renewed and expanded its partnership with Queensland Touch Football until 2022 and will introduce new activations at key events throughout the year, says company director, Peter Smith.
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The NRL’s Newcastle Knights have upgraded its existing deal with the University of Newcastle for the Indigenous Round this weekend.
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Macarthur FC continues to build sponsorship backing heading into its inaugural A-League season, now signing a new long-term apparel partnership with global sportswear brand Macron.
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NRL club the Canterbury-Bankstown Bulldogs has signed Laundy Hotels as its major sponsor for the next two years.
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Sponsorship metrics will become increasingly important as the world’s economy slumps as a result of the pandemic, says Havas Sports and Entertainment Australia account director, Patrick Millington Buck
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Nike has announced a global management reshuffle to support its new growth strategy, including a new head in Asia Pacific, while locally, the sports giant has expanded its partnership with Collingwood to include the club's netball programs.
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The new Tasmanian NBL franchise will provide a platform for Tasmanian companies to strengthen their market position in the state, and will also provide an opportunity to talk to a broader national and international market, says the league's chief commercial officer, Brad Joyner.
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Global sports, sponsorship and entertainment research company YouGov has revealed key data designed to help rights holders understand fan expectations as sport begins to return across the country.
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AGL has extended its deal with Melbourne Victory for a further two years, with AGL’s general manager of customer channels, Jane Morwick, describing the partnership as ‘highly successful’.
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With many community sports clubs facing future funding uncertainty, St.George Bank has doubled investment in footy grants resulting in a massive uplift in applications, says Westpac’s head of sponsorship and events, Pat Cunningham.
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