McDonald’s has extended and expanded its partnership with North Melbourne for a further three-years and will continue to focus on driving engagement with Tasmanian AFL fans through the sponsorship, says Kangaroos chief commercial officer, Sam Bingley.
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Former head of digital at Tennis Australia, Finn Bradshaw has moved to a new role with the International Cricket Council.
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Manly Sea Eagles’ network of building industry sponsors was a key factor in attracting its new senior partner, Industree Group, says Manly’s commercial manager, Ben Brodie.
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With a number of state and national tourism bodies agreeing to sport sponsorship deals in recent weeks, former managing director of Tourism Australia, John O’Sullivan, says he is expecting to see the level of marketing activity continue to increase.
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Australian hotel brand Travelodge has extended its naming rights partnership with Softball Australia until the end of 2021.
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Queensland Cricket’s new partnership with the Queensland Cricketers Club (QCC) will open up some new revenue streams for the organisation, says commercial and marketing manager Pete Lock.
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A-League club the Wellington Phoenix has signed New Zealand’s largest telecommunications and digital services company to a new two-year deal.
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The Gold Industry Group’s sponsorship of Netball WA is delivering on the goals the industry group set when it began the partnership, says vice-chair Kelly Carter.
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Wests Tigers have signed a new multi-team supply deal with CHAMP Mouthguards, while in other NRL news, Penrith has expanded its partnership with Wisdom Dental.
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ActronAir has renewed its principal partnership with Brisbane Roar for a further two A-League seasons.
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