The NSW Government tourism and major events agency Destination NSW has partnered with the Hyundai A-League to promote its new campaign, according to state minister for jobs, investment, tourism and Western Sydney, Stuart Ayres.
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US-based fund manager The Lind Partners has invested in Snow Australia’s emerging talent program and become an official partner in the process.
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For the second time this month, Queensland Rugby Union (QRU) has signed a new commercial partner to its sponsorship roster.
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Despite the cancellation of the Formula 1 Australian Grand Prix in Melbourne at the start of the year due to COVID-19, the organiser and its commercial partners have been working behind the scenes to prepare for the event to be staged in 2021, says general manager sales and commercial, Michelle Greco.
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Sports tech company Stats Perform will remain the exclusive official betting data and streaming partner for the National Basketball League (NBL), after securing a new multi-year extension.
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The Wests Tigers major sponsors Brydens Lawyers has expanded its deal with the club to include the women’s pathways program in 2020.
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A new partnership between Optus and esports organisation The Chiefs will play an integral part in the telco’s strategy to target Australian gamers, says Optus head of marketing, Mel Hopkins.
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Health insurer AIA Australia has signed new sponsorship deals with two Hyundai A-League teams for the remainder of the season.
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Wealth management company MLC has signed a new long-term partnership with Swimming Australia to play a key role in supporting junior programs.
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The Australian Academy of Cinema and Television Arts (AACTA) has announced a partnership extension with car manufacturer MINI Australia.
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