Strength and gym equipment provider PTP has expanded its existing deal with Baseball Australia’s elite team to encompass the grassroots levels and the governing body’s digital platform.
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Google will continue its partnership with the AFL for a further three seasons, as the company looks to build on its fan engagement initiatives, according to the internet giant’s director of marketing in Australia, Aisling Finch.
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South Australian Tourism Commission (SATC) has renewed its contract with sports marketing agency TLA Worldwide for a further two-years.
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New Zealand Rugby has published its 2019 annual report, which has revealed strong cash reserves despite an operating loss of NZ$7.4 million.
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Investment incubator fund BRC Capital has signed a long-term partnership with the Melbourne Rebels, to give the Victorian-based fund local and global exposure, says its director, Peter Harris.
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Australian foreign exchange and payments provider OFX has signed a new sponsorship deal that covers both the PGA of Australia and ISPS HANDA PGA Tour of Australasia.
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To celebrate winning this years’ English Premier League title, Liverpool FC has created and produced limited edition ‘champions cans’ in partnership with long-standing sponsor Carlsberg.
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An extended and expanded partnership between NT Cricket and DXC Technology will provide significant support for the development of cricket throughout the Northern Territory, says managing director for DXC Technology Asia Pacific, Seelan Nayaga.
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A new two-year extension with Touch Football Australia will see Indomie Noodles continue using its sponsorship to build brand awareness with its target audience, says TFA’s general manager of commercial, Tim Wyld.
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The Australian Academy of Cinema and Television Arts (AACTA) has signed HASK as an official partner for the upcoming AACTA Awards presented by Foxtel.
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