The introduction of virtual and banner signage to cover empty seats during game-day broadcasts is helping rights holders deliver added value to partners, according to new data by Nielsen Sports.
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National Insurer Youi has signed a new multi-year partnership with the Brisbane Lions.
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Multinational food and drink giant Nestlé will continue to deliver one of its most successful ventures to date, after extending its partnership with the Australian Institute of Sport for a further 12-months.
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Surfing Australia is confident there will be good interest in partnership opportunities for its newly-created surf series Rivals that CEO Chris Maters says will provide sponsors with national coverage to a highly-engaged audience.
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The Queensland government’s Cross River Rail project has sponsored the Gold Coast Suns as a way to keep fans informed on the underground transport development and also to provide a channel for them to provide feedback about the works.
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TFH Hire Services has agreed to extend its partnership with the Sea Eagles until at least 2021, despite the business being impacted by COVID-19.
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Award-winning gin distillery 78 degrees has signed a multi-year deal with the Melbourne Football Club.
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Changing the focus of its sponsorship model from a transactional basis to become more relationship and objective-oriented, was a key factor behind a new three-year deal between Queensland Rugby Union (QRU) and fencing company TFH, according to QRU’s head of commercial, Malcom Watts.
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The Melbourne Storm have signed to use Nielsen's Social Content Ratings, in a move that chief commercial officer, Nick Haslam, describes as a key investment for the club.
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The Insurance Commission of Western Australia will continue to promote its successful safety campaigns through the netball community after renewing its partnership with Netball WA for a seventh consecutive year.
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