Brands’ appetite to sponsor live entertainment remains strong
Once COVID-19 passes, brands’ appetite to sponsor and partner with live events will be stronger than ever, based on the pent-up demand from fans, says TEG CEO, Geoff Jones.
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Brisbane Bullets upgrade existing sponsor for upcoming season
Garage door supplier Best Doors has upgraded its sponsorship of the Brisbane Bullets for the upcoming NBL season.
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Rugby Australia signs new supply deal with PTP
Rugby Australia will have its training facility at Moore Park fitted with the latest strength and mobility equipment under a new multi-year partnership with fitness equipment company PTP.
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Optus leveraging Paralympic partnership with new phone app
Optus is leveraging its partnership with Paralympics Australia by creating a new app to help Paralympians during the covid-19 pandemic.
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BHP renews major partnership with Perth Glory for another season
BHP will remain as Perth Glory’s principal partner for the upcoming Hyundai A-League season, after the global resources giant renewed its sponsorship for a further 12 months.
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Titans snare new real estate platform sponsorship
Real estate web platform Homely has partnered with the Gold Coast Titans and will look to use the sponsorship to expand its presence in the Queensland market.
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KIA Motors adds WAFL women’s competition to sponsorship portfolio
Kia Motors has renewed its commitment with the West Australian Football Commission in a deal that will also include the women’s competition.
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Hockey Australia will focus on brand awareness for new sponsorship partner
Legacy Lighting has partnered with Hockey Australia to help it gain valuable brand awareness for a foray into stadium lightning, says the sporting body’s CEO, Matt Favier.
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Brisbane Heat’s successful digital strategy flows through to major partner
BBL franchise the Brisbane Heat’s successful social media strategy has played a major role in fueling the growth of its major partner, CUA’s own social engagement and audience platforms, says CUA head of marketing, Deborah Woodford.
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World Cup win will further boost sponsorship in women’s sport
The successful bid by Australia and Zealand to host the FIFA women’s world cup 2023 will maintain momentum in sponsorship of women’s sport, particularly at a time when other sponsorship sectors face cuts, says global event expert.
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