Sponsorship confidence rebounds in Europe
New research by the European Sponsorship Association shows a rebound in confidence among major sponsors across the continent.
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North Melbourne partners to get significant exposure with international broadcast
North Melbourne’s clash against Hawthorn will be broadcast live around the world this weekend and it’s going to provide club partners with significant exposure, says Kangaroo’s chief commercial officer, Sam Bingley.
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Energy Safe Victoria renews deal with AFL
Energy Safe Victoria has renewed its commitment to AFL in the state for a further three years, including the naming rights sponsorship of the Victorian Blind Football League.
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Naming rights partner taps new audience through Supercars eseries
The recently completed Supercars eseries enabled its naming rights partner BP to retain engagement with its key audience and connect with new groups of consumers, says BP’s general manager of marketing and innovation, Adam Arnold.
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Baseball Australia continues sponsorship run into upcoming season
Baseball Australia has signed several new partnerships in recent months and is continuing to build its sponsor list heading into the upcoming season, says general manager of commercial and marketing, Shane Tonkin.
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Rugby Australia signs six-year travel partnership with STH Group
Sports travel company, STH Group, has signed a new six-year deal with Rugby Australia which it will use as a springboard into the Australian market.
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Venues NSW merges with the Sydney Cricket and Sports Ground Trust
The NSW Government has moved to combine Venues NSW and the Sydney Cricket and Sports Ground Trust to form a single entity that it believes will have a better chance of attracting blockbuster international events.
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Queensland Symphony Orchestra signs new partnership with Yurika
The Queensland Symphony Orchestra has signed its third partnership in as many months, with energy consulting company Yurika signing on as a supporting partner.
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Sharks sign two-year shorts deal
The Cronulla Sharks have signed a two-year back of shorts partnership with Madimack.
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Red Rooster and Sydney Roosters form new partnership
The Sydney Roosters have signed a new partnership with Red Rooster for the 2020 NRL premiership season.
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