New sponsorship assets added for season two of Hockey One League
The second season of the Hockey One League will see a range of new sponsorship assets and new fan engagement strategies, says general manager of the League, Tony Dodemaide.
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Brands turn to grassroots as marketing budgets are reduced
With community sport returning across the country from the covid induced suspension, brands are increasing their sponsorship activity in grassroots sport, says Adam Hyman, CEO and co-founder of Sportility.
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Red Bull looking to brands to maximise major events and projects
Red Bull Australia is looking to fulfil its brand promise, ‘Give wings to people and ideas’, by opening up partnership opportunities with like-minded brands across events, content and athletes/artists, says Bastion EBA head of commercial, Brett Daniher.
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Mars Wrigley taps into diverse audience with new MICF partnership
A new partnership between the Melbourne International Comedy Festival and M&M’s will help the confectionary company tap into a highly-engaged and diverse audience, while also maintaining its brand principals, says portfolio director at Mars Wrigley Australia, Drew Davis.
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BP takes naming rights to Sydney SuperSprint
BP has secured the naming rights to the first event of the revised Virgin Australia Supercars Championship.
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Rebel signs new wide-ranging deal with AFL
Sports store chain rebel has signed a new four-year, multi-faceted deal with the AFL and broadened its involvement to cover men’s, women’s and grassroots football.
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Mission Foods signs multi-year renewal with the Western Bulldogs
Mission Foods has agreed a three-year extension to its partnership with AFL club the Western Bulldogs in a deal that retains its place as the Bulldogs’ longest-running major sponsor.
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Brisbane Bullets sign biggest sponsor since returning to NBL
Australian construction company Rork Projects has upgraded its initial one-year deal and will become the biggest individual partner of the Brisbane Bullets since the club returned to the National Basketball League in 2016.
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Women’s teams dominate popularity rankings
New research shows women’s national teams are currently dominant in terms of fan passion ratings.
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AFL allow additional back of jersey sponsorship
The AFL has relaxed the restrictions on jersey sponsorships, giving clubs an additional back of jumper position to help cushion the financial impact imposed by COVID-19.
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