The National Rugby League posted a 14% rise in commercial revenue in 2019, with an increased events program and growth in sponsorship revenue contributing to the result.
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The Queensland Symphony Orchestra has signed Italian adhesives and sealants company Mapei, as the main sponsor of its Maestro concert series.
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The new franchise in the Netball NSW Premier League, the South Coast Blaze, has announced two inaugural sponsors for its Opens and Under 23 squads.
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The National Basketball League has announced plans to introduce a new Tasmanian team into the competition for the 2021/22 season.
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Port Adelaide’s innovative management and the lack of clutter in a two-team town were key considerations in MG Motor’s decision to sponsor Port Adelaide, according to its marketing director Danny Lenartic.
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A new study by Cancer Council Victoria has found that parents are more likely to see brands in a positive light if they sponsor kids’ sports.
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Trampoline manufacturer, Springfree Trampoline, has become a sponsor of the Melbourne Storm NRL club.
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Bedding brand Snooze has launched a new campaign promoting its BEDGEAR range featuring Olympic swimming champion Kyle Chalmers and AFLW player Abbey Holmes.
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Westpac has made a return to Olympic sponsorships through a new deal with the AOC that will see it back live broadcast sites throughout the country.
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The Sydney Roosters are putting more emphasis on their digital offerings when pitching potential partnerships, according to sponsorship and sales manager, Ryan Sansom.
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