‘Swimmer of the year’ joins Team Bridgestone Australia
Major global tyre brand Bridgestone has signed Swimming Australia’s ‘swimmer of the year’, Ariarne Titmus as a brand ambassador.
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Kennards Hire extends Sydney FC partnership to include W-League
Kennards Hire has expanded its sponsorship of Sydney FC to include the club’s W-League squad for the remainder of the season.
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New stadium naming rights to give boost to Queensland Country Credit Union re-brand
Queensland Country Credit Union (QCCU), soon to be re-branded to Queensland Country Bank, has signed a six-year naming rights sponsorship with Stadiums Queensland for the new Townsville venue.
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Developer to leverage population growth through Bulldogs deal
West Melbourne property developer Punvec hopes to capitalise on the region’s population growth by sponsoring the Western Bulldogs AFL club.
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Roosters urged to drop Steggles sponsorship
Animal rights organisation, PETA, has called on the Sydney Roosters to drop its major sponsor Steggles after a disturbing video emerged which PETA says was made at a facility where the brand sources its chicken.
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SANFL deal gives Kia a national sponsorship footprint
Kia’s new sponsorship of the South Australian National Football League gives the brand a foothold in all major markets and was the final piece in its national portfolio, according to general manager, marketing, Dean Norbiato.
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Kelly Racing announces NED Whiskey as new naming rights sponsor
Australian whiskey brand, NED Whiskey, will join the Kelly Racing Supercar team as a naming rights sponsor.
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Swimming Australia in new merchandise initiative
Swimming Australia hopes that an expanded deal with its apparel partner, Italian swimming brand Arena, will lead to new revenue streams and help increase the visibility of the Australian Dolphins swimming team.
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Apparel first for Bugs and the gang and NBL
Apparel company First Ever, the National Basketball League (NBL) and Warner Bros. have collaborated to produce a range of team uniforms that, for the first time, will feature the iconic Looney Tunes characters.
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Will Emirates renew Golf Australia deal?
Neither Emirates nor Golf Australia would comment this week on the future of the airline’s sponsorship of the marquee Australian Open following the conclusion of the contract with this year’s event.
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