The new management of the Adelaide Lightning Women’s National Basketball League club have signed their first significant sponsorship deal, with investment and wealth management firm, Shaw and Partners, becoming the club’s major partner.
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Travel agency, RAA Travel, the travel arm of the Royal Automobile Association of South Australia, has signed on as the presenting sponsor of Tasting Australia, one of the country’s longest running food and wine festivals.
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HSBC has exited its long-running partnership with Rugby Australia, announcing new deals with Opera Australia, the Sydney Swans AFL club and some of Queensland's leading art galleries under a new "diversified" sponsorship strategy.
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Procter & Gamble has released its first activation to leverage its sponsorship of the Australian women’s national football team the Matildas.
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Sports medical supplies company Victor Sports has renewed its sponsorship with Basketball Australia and will be the organisation’s official sports medical supplier for a further three years.
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Sports betting companies are putting more money into alternative marketing activities as more sponsorship rights holders distance themselves from gaming partnerships.
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Fermented milk drink, Yakult, has renewed its sponsorship of the Essendon AFL club for a further two years.
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The North Queensland Cowboys NRL club has built a dedicated team of digital specialists which is helping it broaden its reach and attract and retain sponsors, says club CEO Jeff Reibel.
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The AFL Western Bulldogs club is hopeful it can find ‘healthier enterprises’ to replace the revenue it generated from its recently-sold gaming operations.
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Motor racing will return to the Seven after the network stuck a multi-year broadcast agreement with new promoter, Australian Racing Group.
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