Bould moves to start-up after finishing six-year FFA stint
Football Federation Australia’s chief commercial officer, Luke Bould, leaves the sporting body today headed to a new venture as director and part owner.
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St Kilda posts strong sponsorship return for 2019
The St Kilda AFL club has posted a strong financial result for 2019 with its sponsorship program increasing by almost $750k thanks in part to a successful stint playing in Shanghai.
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Mastercard renews Australian Open sponsorship
Payment provider Mastercard has renewed its sponsorship of Tennis Australia and will continue to be the official payment partner of the Australian Open.
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Supercheap Auto renews Tickford Racing sponsorship
Supercheap Auto has renewed its partnership of Supercars team Tickford racing and will continue to have title sponsorship of the team’s number 55 Ford Mustang.
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Ladbrokes expands golf sponsorship
Betting company Ladbrokes has expanded its sponsorship of the PGA of Australia to include the Australian PGA Championship and will leverage the deal through two hospitality marquees at the event.
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Collingwood lifts profit and membership despite plunge in revenue
Collingwood AFL club has reported a profit of $3.875 million and a membership rise of more than 10,000 for 2019, despite a 12% fall in revenue following its decision to exit all gaming operations.
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Marriott loyalty program sponsors Tennis Australia
Global hotel giant, Marriott International, has signed a new partnership with Tennis Australia that will see the company’s loyalty program, Marriott Bonvoy, sponsor the ATP Cup and Brisbane International in 2020.
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Manly renews Brookvale Mitsubishi sponsorship
Brookvale Mitsubishi has renewed its sponsorship of the Manly Warringah Sea Eagles NRL club for a further season and will remain its official vehicle partner.
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McDonalds sponsors St Kilda AFLW squad
The St Kilda AFL club has signed fast food giant McDonalds as the shorts sponsor of its AFLW team.
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Sharks, Reds and Kangaroos deliver for their sponsors
Despite the Cronulla Sharks' sponsorship turnover, the NRL club has achieved the strongest sponsor consideration of any Australian winter sport club, according to new research.
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